GRETCHEN ANDREW

Gretchen Andrew (born in Los Angeles, 1988) is a Search Engine Artist and Internet Imperialist who programs her vision boards to manipulate the internet with art & desire. She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in The Los Angeles Times, Artnet News, Dazed, Hyperallergic, Artillery and The Financial Times.

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June 17, 2020

Gretchen Andrew calls herself a “search engine” artist — more broadly, her work falls into the category of net art, which has become a catchall term for art that lives online. Many net artists, like Andrew, use the Internet as a medium to infiltrate public space and challenge the corporate tech hegemony through digital interventions….What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...

July 25, 2020

Insta watchlist: Gretchen Andrew

The search engine artist

April 17, 2020

31-year-old Gretchen Andrew is best known for hacking her art into Google search results for “Frieze Los Angeles.” A Silicon Valley-trained programmer, Gretchen can also paint, having apprenticed to the British traditionalist Billy Childish while based for some years in the UK. She is currently working on a series of witty compositions in which her own work is reproduced on the cover of Artforum.

June 02, 2020

Gretchen says she wants to create “counter-narratives about how things work—how the art world works, how tech works, how the Internet works and what artificial intelligence really is.”

February 13, 2019

Hack the Frieze Los Angeles art fair? This painter says she's done it

Strewn across artist Gretchen Andrew’s coffee table in her downtown Los Angeles loft, little sample squares of gray and brown frieze-style carpeting serve as makeshift coasters for coffee mugs as well as conversation pieces. 

Frieze may be the name of the major art fair inaugurating a Los Angeles edition this weekend, but it’s also a style of carpeting. 

May 14, 2019

This Artist Is Tricking the Internet into Making Her Dreams Come True

Lately, artist Gretchen Andrew has been thinking about the people, experiences and places she wants in her future. As she does, she paints tangible elements of that dream life in swirling oil paints on flattened pieces of cardboard, manifesting the future she desires with each brushstroke.

May 11, 2020

Open Google. Type “cover of Artforum” into the search box. Then, switch to images. See all those lovely drawings and collages that pop up in the top row? They were created by Gretchen Andrew, who has turned hacking into an art form.

April 15, 2020

Gretchen Andrew's Vision of Human Destiny for the Internet

Gretchen Andrew is a self proclaimed “internet-imperialist.” That phrase, on first glance, might not have the most positive connotation today, but the artist is in fact extending the power and influence of her art through a genius exploitation of the internet.

April 07, 2020

Hacking the internet for beach parties, rosé and Turner Art prizes – interviewing Gretchen Andrew.

For those in lockdown, our jobs and relationships have become increasingly internet reliant. We are attending house parties and first dates through our phones, listening to live musical sets while sat on the couch at home, and maybe even pressing pause to look inwards and reconsider what is important to us. 

February 12, 2019

A Net Artist Takes Over the Google Image Search of “Frieze Los Angeles”

Gretchen Andrew has ensured that her images will top the Google image search results for “Frieze Los Angeles.”

LOS ANGELES — Type “Frieze Los Angeles” into a Google search bar and you’ll be directed to the website for the much-anticipated art fair making its Los Angeles debut later this week, as well as several related news stories. Do an image search for the same phrase, and the results are quite different.....

February 11, 2019

How One ‘Search Engine Artist’ Hacked Her Paintings Into Frieze Los Angeles’s Google Results.

Gretchen Andrew's paintings may not be under the white tent, but her internet project will definitely be seen by those looking for the big event.

Type the words “Frieze Los Angeles” into the Google image search bar. What you will find is that the first row is dominated by thumb-sized interior photographs of a white-walled gallery with paintings lining the wall and a dappled grey floor......

September 26, 2019

The artist who trolled Google into making her win the Turner Prize

LA-based artist Gretchen Andrew used SEO to play the algorithm at its own game

Gretchen Andrew has won the Turner Prize, or that’s what Google wants you to believe anyway. The LA-based artist is an internet renegade, whose latest project Turner Prize is one of three digital performance pieces so far, ….

October 29, 2019

The Internet as a Palette: An Interview with Gretchen Andrew

The role of the internet and our trust in it is a question that has sparked unprecedented discussion in 2019. Social media, Cambridge Analytica, and the use of personal data–now worth more than oil–has amounted to a huge amount of skepticism and distrust of a technology that we use every minute. LA artist Gretchen Andrew does away with this cynicism, renegotiating the internet into a positive force for innovative and deconstructive art.

July 13, 2019

Gretchen Andrew I’m taking a power gap and closing it with an information gap

Gretchen Andrew is trying to get the crowd's attention. The artist is standing on a step stool inside a downtown Los Angeles art gallery, scissors in one hand, beer can in the other. Surrounding her is a hodgepodge of craft supplies and stationery – .......

May 20, 2018

It is in what she does with her paintings between her studio and the private collections of some of today’s more in-tune collectors that her growing reputation as one of today’s most interesting “digital artist” can be explained.

October 29, 2018

Gretchen Andrew’s insightful paper commented on the biases of search engine technologies, as she demonstrated the inherent sexism of Google Images (try searching for “girl crawling” and “boy crawling” to see for yourself – the former produces highly sexualized imagery, while the latter does not). Gretchen Andrew hacks these mechanisms with her “search engine artworks,” overriding search engine results with her own paintings.

September 03, 2018

How to describe Gretchen Andrew’s practice? Her website proclaims her a “search engine artist and internet imperialist who programs her paintings to manipulate and dominate search results.” Piggy-backing on the Google phenomenon, Andrew has slyly infiltrated the World Wide Web

September 26, 2018

The Victoria & Albert Museum

Digital Futures, the ongoing open platform for displaying and discussing work by professionals working with art, technology, design, science and beyond, is excited to share a new research publication, Search Engine Art, a collaborative effort with artist Gretchen Andrew. Born of a mutual curiosity for how digital and net art practices can be understood, the publication documents nine artists whose works are in some way co-authored by search engines.

May 31, 2017

The Photographer's Gallery

According To The Internet Interview on Internet Imperialism

September 20, 2016

Financial Times

Pioneers of virtual reality art - As the technology becomes more accessible, artists are exploring the new medium’s creative possibilities

December 14, 2016

The Creators Project

“I think the big question about social media is to what extent it amplifies the echo chamber of our own opinions and thoughts,” says Andrew. “As algorithms are more and more certain about who we are, what we like and don't like, what will hold our attention and be worth the advertising dollars, using the internet to change who are is a form of resistance. In that way, I think YouTube is best positioned to fulfill the potential of the internet as a tool for social change.  But like all tools it can be ignored or misused.”  

February 11, 2015

LA Weekly

At This Gallery Show, the Art Isn't on the Walls — It's in Virtual Reality

November 24, 2016

Curating The Contemporary

In conversation with Gretchen Andrew

April 11, 2016

Arshake

In this interview she talks about her professional path, from working at Silicon Valley to being an artist, she discusses about general issues related to post-digital, post-internet, and she unveil her thinking behind the works produced for the project (and exhibition) HOW TO HOW TO HOW TO at Arebyte as a conclusion of her first phase of the residency.

November 05, 2016

Rhizome

How to How to How to by Gretchen Andrew

February 06, 2014

Met Museum Digital Underground

Making New Art Inspired by the Met's Collections with Google Glass

October 13, 2014

Time Magazine

4 Guidelines for Voluntarily Leaving Your Job - written by Gretchen Andrew

August 04, 2015

Creative Hub

Following her interviews with artist Gretchen Andrew and gallery owner Steph Sebbag, Amy Haddad considers the emergence of Virtual Reality.

June 04, 2015

East End Review

East London tech pioneers are using Virtual Reality in ever more creative and useful ways

November 18, 2016

Y Magazine

How To (be anything you like) – Gretchen Andrew

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Community

April 14, 2020

We met Gretchen Andrew when we unwittingly helped her with her 2019 Frieze Los Angeles Search Engine Art performance.

In search of an open license image of the Frieze Los Angeles art fair to use on our website, we ended up using one of Gretchen’s digitally constructed mockups in which she imagined her paintings installed above frieze-style carpet.

You may have read about Gretchen; she’s been making quite a splash infiltrating the Google search results for major artwork institutions. Along with Frieze Los Angeles, she hacked The Whitney Biennial 2019, The Turner Prize, Art Basel Miami Beach, and is currently working on the Cover of Artforum.

We spoke with Gretchen on her work, how it’s evolved in the last year, and her plans to hack the next American president.

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