Gretchen Andrew Vision Boards
cover-of-artforum.webp

Vision Boards

Physical

Hand made on canvas

Physical artworks so powerful they hacked the art world & the 2020 Presidential Election

Vision Boards reclaim the internet as a forward-thinking tool of possibility. The internet can be seen as a global subconscious, and, much like our own subconscious, it cannot tell the difference between a hoped-for future intensely imagined through art and what has, in fact, already occurred. 

Collect

NYTimes Art

NYTimes Art

2020, Sold

Cover of Artforum

Cover of Artforum

2020, Sold

Cover of Artforum

Cover of Artforum

2020, Available

Best MFA

Best MFA

2021, Sold

Cover of Artforum

Cover of Artforum

2020, Available

Contemporary Art Auction Record

Contemporary Art Auction Record

2021, Available

Contemporary Art Auction Record

Contemporary Art Auction Record

2021, Sold

The Next American President

The Next American President

2020, Sold

The Next American President

The Next American President

2020, Sold

Exhibitions with Vision Boards

Vision Boards in Press

Full Press Packet
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services.”

Max Ottis

“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”

Charlie K

“I'm a testimonial. Click to edit me and add text that says something nice about you and your services.”

Sofie Zacks

How Vision Boards "Work"

1

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

2

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

3

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

Play Against Other Players Worldwide

Gretchen discusses Vision Boards with Ai Wei Wei 

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

"Positive Failures" of Technology

Vision boards reframe conversations about truth online in terms of what search engine artist Gretchen Andrew calls “positive failures.” By using her vision boards to playfully hypnotize Google search results, she exposes the inherent and structural limitations of 1s and 0s binary technology while simultaneously using these limitations to reclaim the internet as a forward-thinking tool of possibility. The feminine and trivialized materials of her vision boards purposefully clash with the male-dominated worlds of artificial intelligence, programming, and political control they also operate within.

The internet can be seen as a global subconscious

The internet can be seen as a global subconscious, and, much like our own subconscious, it cannot tell the difference between a hoped-for future intensely imagined through art and what has, in fact, already occurred. 

This is because the internet cannot parse desire. To parse is to divide into parts and identify the parts’ relations with each other. When humans read, “Gretchen is really hoping that someday her work is on the cover of Artforum,” it is understood that the relationship between Gretchen and the object of her desire to be one of separation. By contrast, the internet essentially understands only that Gretchen is “relevant” to the cover of Artforum. Now when anyone, anywhere in the world Googles “Cover of Artforum,” her vision boards appear as top search results.

Creatively using artificial intelligence

Artificial Intelligence is inherently backward-looking and susceptible to being reprogrammed through knowledge of the internet’s structure. Gretchen exploits it, rewriting our sense of political possibility by using a search engine’s own rules and limitations against itself. 

We can see these search results as a technical failure or as an asset, as tangential to “fake news” or in line with the history of computers as dream machines à la internet pioneer J.C.R. Licklider. If we think of the internet like the artistic and creative medium Gretchen believes it is, we begin to realize that demanding accuracy from it may be misguided. What if we are having the wrong conversations? Conversations about art are generally not served by real vs fake as much as by nuance, opinion, perspective, and metaphor. When we see these vision boards appear as top search results, we know that the system is being tampered with. 

gretchen’s vision boards give us a different way to look at our current moment while suggesting a hopeful path forward.