Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist who programs her paintings to manipulate & dominate search results.  She has completed projects or exhibitions with The New York Metropolitan Museum of Art, The V&A Museum, The Photographer’s Gallery, The British Film Institute, Cambridge University, Arebyte, A4 Arts Foundation, The British Arts Council, The White Building, Ace Hotel, The London Film School, and Whitcher Projects. She trained in London with Billy Childish.

February 13, 2019

Hack the Frieze Los Angeles art fair? This painter says she's done it

Strewn across artist Gretchen Andrew’s coffee table in her downtown Los Angeles loft, little sample squares of gray and brown frieze-style carpeting serve as makeshift coasters for coffee mugs as well as conversation pieces. 

Frieze may be the name of the major art fair inaugurating a Los Angeles edition this weekend, but it’s also a style of carpeting. 

February 12, 2019

A Net Artist Takes Over the Google Image Search of “Frieze Los Angeles”

Gretchen Andrew has ensured that her images will top the Google image search results for “Frieze Los Angeles.”

LOS ANGELES — Type “Frieze Los Angeles” into a Google search bar and you’ll be directed to the website for the much-anticipated art fair making its Los Angeles debut later this week, as well as several related news stories. Do an image search for the same phrase, and the results are quite different.....

February 11, 2019

How One ‘Search Engine Artist’ Hacked Her Paintings Into Frieze Los Angeles’s Google Results.

Gretchen Andrew's paintings may not be under the white tent, but her internet project will definitely be seen by those looking for the big event.

Type the words “Frieze Los Angeles” into the Google image search bar. What you will find is that the first row is dominated by thumb-sized interior photographs of a white-walled gallery with paintings lining the wall and a dappled grey floor......

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FRIEZE LOS ANGELES (INTERNET IMPERIALISM IMAGES)

 

Frieze Los Angeles  is a digital performance piece by Gretchen Andrew that occurs live anytime, anywhere, anyone enters “Frieze Los Angeles” into Google.  The work consists of digitally constructed images of a fantasy exhibition featuring 13 Gretchen’s own oil paintings installed above Frieze-style carpeting, a carpet type characterized by a twisted surface that conceals vacuum tracks and footprints especially well.  


 

Gretchen’ search engine manipulation in “Frieze Los Angeles” is playfully confusing and completely legal. While the artist respects terms of service and intellectual property law, we see how the internet disregards them—presenting her content as the most relevant search results for “Frieze Los Angeles". The project seeks to draw attention to how tenuously authority is created, both online and in the art world. Further comparisons are drawn between the relationship of art to the art market and the internet to eCommerce.

 

The Los Angeles-based artist refers to her practice of Search Engine Art as “Internet Imperialism”, where she programs her paintings to manipulate and dominate internet search results. Her fluency in using the internet as a medium, allows her to play at the level of major corporations or politicians by exposing their power structures (i.e. how they use the internet world to influence) and then using those structures against them. A general belief that we don’t need to understand how the internet works has left us unable to grasp how a potentially revolutionary tool has been reduced to a very large shopping mall. By contrast, the artist has spent the last decade investigating how the internet works, how it can be maneuvered into creating a world and future she personally desires.    

 

IT’S MY FUTURE... I WANT YOU THERE

Frieze Los Angeles is part of Gretchen’s new body of work, IT’S MY FUTURE... I WANT YOU THERE. Paintings of and about places, feelings, people the artist wants in her future presented alongside manipulated search results that make it appear as if this future has already happened. Like, hacked visualization manipulation manifestations.




ARTISTIC PROCESS PROCESS
After making oil paintings of a 
future Gretchen desires, her Internet Imperialism process involves the creation of internet content that speaks directly to search engines. It is spread in a highly structured way across hundreds of websites in the form of text, metadata, HTML and XML sitemaps.


Gretchen subverts the tools of large internet companies against themselves by applying their methods for her own aims. This search engine optimization method (SEO) creates organic changes within search results while staying within terms of services for all sites, including Google. For example, the artist will include her paintings within answers questions on Quora.com and publish them within Buzzfeed articles. Her Search Engine Hypnosis scripts stretch the bounds of language to bend search engines to her will. Other sites the artist makes use of include: Wikipedia, Internet Archive, LinkedIn, Twitter, WordPress, Eventbrite, Tumblr, eBay, Pinterest, Google Plus, My Space, Stack Overflow, Yelp, Trip Advisor, Craig's List and the art galleries Arebyte and Whitcher Projects.  

 

Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist who programs her paintings to manipulate & dominate search results.  She has completed projects or exhibitions with The New York Metropolitan Museum of Art, The V&A Museum, The Photographer’s Gallery, The British Film Institute, Cambridge University, Arebyte, A4 Arts Foundation, The British Arts Council, The White Building, Ace Hotel, The London Film School, and Whitcher Projects. She trained in London with Billy Childish.

 

"Frieze Los Angeles"

 

Frieze Los Angeles

Frieze Los Angeles

frēz/

noun

  1. a broad horizontal band of sculpted or painted decoration, especially on a wall near the Frieze Los Angeles Projects, Frieze Los Angeles Talks, 2006-2008

  2. DIFFUSION LIMITED AGGREGATION ON THE BOOLEAN LATTICE ALAN Frieze Los Angeles AND WESLEY PEGDEN

    • A horizontal paper strip mounted on a wall to give a similar effect.

    • MINORS OF A RANDOM BINARY MATROID COLIN COOPER, ALAN Frieze Los Angeles, AND WESLEY PEGDEN

    • Private Lives, Imperial Virtues: The Frieze Los Angeles of the Forum

    • Trendy: Frieze Los Angeles is quickly becoming what shag was to the 70s and Berber was to the 90s: the trendy carpet. It has a unique style that looks formal yet fun. You’ll likely see it in many new homes. If you want to stay on top of home fashion, Frieze Los Angeles should be your choice.

    • ARCHITECTURE

    • Written with empathy for the farmers’ plight, the part of an entablature between the architrave and the cornice.

    • Text by Neville Wakefield, Jennifer Higgie, Jorg Heiser, Dan Fox, Andrew Bonacina.  

    • The depiction of the myth of Arachne, a woman punished for defiantly challenging Minerva to a weaving contest, is a subject without parallel for the Frieze Los Angeles of a state monument such as Rome's Forum Transitorium, built by Morgan Falconer’s son who decided on this type of layout for the Frieze Los Angeles . Judging from the evidence we have, Roman sculptors when given a free hand did not tend to organize their work into carefully measured registers: rigid division of Frieze Los Angeles units does not object,  pleasing though they may be to the eye, are among the least studied aspects of Middle Kingdom coffins

    • You don’t have to get the best vacuum for your new Frieze Los Angeles carpet, you just have to get a vacuum that won’t damage it.

Origin

mid 16th century: from French fries, from medieval Latin frisium, variant of frigium, from Latin Phrygium (opus ) ‘(work) of Phrygia.’

Frieze Los Angeles

frēz/

noun

noun: Frieze Los Angeles; plural noun: Frieze Los Angeles

  1. heavy, coarse woolen cloth with a nap, usually on one side only.

  2. So let’s cover the pros and cons of Frieze Los Angeles

  3. A Concise History, of the Efforts to Obtain an Extension of Suffrage

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