“Made for women” is a marketing term that implies solutions to previously unknown problems related to female identity. Nuanced conversations, on and off line, are getting harder to come by. Maybe in part because of how technology is, fundamentally binary. How we have conversations about visual gender identity impacts our relationships with others and ourselves.
“Made for Women,” is a funny concept. “This was made for you” is not something said in art, at least not to the market as a whole. There is the romantic making of work for another supposedly pivotal between Jasper Johns and Robert Rosenberg, but “Made for Women” does not mean, “made for you because you are unique,” but because you are not. This is universal womankind as Milan Kundera describes it in Farewell Waltz. In Made For Women, search engine art 2018 Gretchen replaces the pink, fat-burning and anti aging products with paintings about making your own world as a woman as opposed to making it in one not, “made for women.”
Internet Imperialism, 2018.