CHAPTER 2 | gretchen andrew
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FACETUNING

While facetuning is typically designed to remain undetected, its presence shapes contemporary images of the self. By translating this process into a physical and robotic system, the work considers what emerges when digital optimization is confronted with the body and its material reality resulting in violence.  

When a process designed for seamless digital correction is translated into physical form, it produces friction rather than perfection. The result is a doubled portrait, where there is a tension between who you are and who the algorithms say you should be.

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