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IMPACT OF AI

AI is redefining how culture assigns value, visibility, and desire.

We help companies understand how AI is changing what people notice, trust, and want — and what to do about it.

IMPACT OF AI ON BEAUTY

AI-driven trends are compressing and homogenizing beauty leaving a sea of algorithmically approved sameness.

We help beauty, fashion and media companies that thrive on being unique navigate the current cultural shift. 

IMPACT OF AI ON JOURNALISM

AI is reshaping attention and monetization online, undermining traditional journalism models. Pageviews, pay-per-view, and ad revenue are shrinking as algorithms favor short-form, sensationalized, and AI-generated content . Serious journalism at risk.


We create profitable solutions for journalism to thrive in an AI-driven landscape. By optimizing discoverability, monetization strategies, and audience engagement, we ensure journalism can survive — and even thrive — without sacrificing quality, integrity, or impact.

IMPACT OF AI ON DISCOVERABILITY 

AI DISCOVERABILITY
We help brands get surfaced by AI-driven search and recommendation systems.
 

AI Visibility Strategy
Your are the answers. Have your company show up in generative search and AI answers.
 

AI-Native Discoverability
We position brands to be found in an AI-mediated attention economy.

TURNING PEER-REVIEWED RESEARCH INTO PROFITS

How we rose up to become leaders in the consulting industry.

Gretchen Andrew’s method of legally and creatively rewiring AI and search engines to achieve business and reputational aims has been featured in over 100 press outlets including Fortune Magazine, The Washington Post, and Fast Company. Her work on interaction between AI search engines has been published in two peer-reviewed papers with The British Computer Society. She held previous positions at Google, Intuit, and as a visiting processor of AI at GAD University Beijing. Gretchen Andrew currently leads SEO and AI stragegy at the Khaleej Times, Dubia’s biggest newspaper. Through AI, SEO and other digital strategies she is helping companies understand how AI is changing what people notice, trust, and want — and what to do about it.

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Our Services

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Strategy Development

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Operational Planning

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Data Advising

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Project Management

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Boosting Businesses

$70M+

Client Revenue

+72%

YoY Growth

50

Global Business Partners

12

Years of Experience

Industries

BEAUTY

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JOURNALISM

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MARKETING

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Process

The simple method behind our success

01

Analysis & Research

Finding unique challenges and 
opportunities for growth

02

Strategy

Crafting tailored solutions that align with your core objectives

03

Execution

Creating impactful, lasting results

04

Ongoing Support

Monitoring and providing support as needed

Success Stories

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Jenifer Cohen

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Maria Goncavales

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Michael Soveign

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