Guide: From Keyword to Captivating Article Topic: A News-Focused Approach
For Organic Growth
You have a keyword & keyword guide but how do you turn it into news?
It might not always be immediately apparent how a keyword opportunity aligns with the editorial priorities of Khaleej Times.
Remember, while the keyword is a crucial component of your article topic and must be included in your title and throughout the article, the article doesn't have to be solely focused on the keyword.
Let's demonstrate how.
Understanding the Keyword:
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Analyze the News Cycle: Determine if the keyword is related to a current event or ongoing trend. - Try searching the keyword in Google News or on social media platforms like TikTok or Twitter.
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Identify if there is a Breaking News Angle: Look for the most recent development or newsworthy aspect of the topic.
Tip!
Select the New Tab on Google
Use "Tool" below the search bar on the right to sort by date and filter by how recent the news is
Tip!
Search for the keyword on your competitor sites to see what sort of articles they have written about in the past on this topic. You can even search your own site as this information may needed to be updated and better optimized in a new article.
Consider WHO is involved in this topic, might they be the topic of a story?
Comparative Analysis: Compare and contrast the keyword with similar or related topics to offer a unique angle. -"Du Quick Vs Apply Pay - Which One is the Best for You?"
Case Studies: Use real-world examples to illustrate the concept or issue and make the topic more relatable. - "Du Quick Pay Increasingly Adopted By Local Businesses - Here's Why"
Example:
Karama
Dubai
Search keyword in Google News
You have selected a keyword but now what? Try searching the keyword in Google News to see what other news sources say about this topic
Search Keyword on competitor sites and on Khaleej Times
How do your competitors consider this topic news? I Khaleej Times has an article on this topic it is not getting serach traffic so writing a new article is a great idea.
Try Twitter and TikTok for new angles
While it can be helpful to use section names in your titles to indicate the category of your article, you should avoid doing this too often. Long titles that include section names can be off-putting to readers and may not rank as well in search results
From "Karama Dubai" to a Captivating Article Topic
Understanding the Keyword:
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Core Concept: A neighborhood in Dubai known for its diverse community and cultural attractions.
Brainstorming Engaging Topics:
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Cultural Exploration:
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"Karama Dubai: A Hidden Gem of Cultural Diversity"
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"Exploring the Cultural Tapestry of Karama Dubai"
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"Must-Visit Cultural Attractions in Karama Dubai"
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Community Spotlight:
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"The Heartbeat of Dubai: The Vibrant Community of Karama"
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"Meet the People of Karama: Stories of Resilience and Hope"
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"Karama Dubai: A Melting Pot of Cultures"
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Hidden Gems and Local Favorites:
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"Off the Beaten Path: Discovering Karama Dubai's Hidden Gems"
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"Local Favorites: Must-Try Restaurants and Cafés in Karama"
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"A Foodie's Guide to Karama Dubai: From Street Food to Fine Dining"
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Historical Significance:
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"Karama Dubai: A Glimpse into the Emirate's Past"
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"Historical Landmarks and Sites in Karama Dubai"
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"The Evolution of Karama: A Neighborhood's Transformation"
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Additional Tips:
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Combine Elements: Consider combining different aspects of Karama, such as its cultural diversity, community spirit, and historical significance, to create a more comprehensive article.
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Incorporate Local Insights: Interview residents, business owners, or community leaders to get their unique perspectives on Karama.
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Highlight its Unique Selling Points: Emphasize what sets Karama apart from other neighborhoods in Dubai, such as its affordability, accessibility, or cultural richness.
Process Overview
01.
Identify or choose your keyword
02.
Use the associated Keyword Writing Guide to shepherd your writing process
03.
Publish your article or submit your category page content
04.
Celebrate your new readers
When possible, start the article Headline with the keyword
Rename images to start with the keyword separating words with dashes. If more than one image add numbers to the keyword like:
keyword-1.jpg
keyword-2.jpg
keyword-3.jpg
etc.
Answer questions using the provided question forms as text within the article
Use the exact form of the keyword in various sub headings and throughout the article.
How to use keyword guides
Headline - when possible start with the keyword in its exact form (do not change order, tense, or plurals)
Length - the ideal length to rank for this keyword. Try to hit it!
Other words to include in the text - when possible include these other words to help build associations for Google
Image - use the keyword in all areas related to the image
Image file names - rename image files to contain the keyword with dashes between words and numbers at the end of necessary
Competitors - take a look at how the current top sites write about this topic. Get inspired and find related research and sources
I am looking to evaluate and publish wire stories
Use this guidance to select and optimize wire stories that address content gaps.
Help me with general guidance including titles
Learn the basics of what you can do to attract new readers to your articles.
I am looking to contribute to evergreen topic pages
Contribute to high-impact category pages that draw long-term interest from readers.
I want to improve existing articles for high impact
Make old articles that are continuously drawing traffic relevant to current readers