MARKETING DUE DILIGENCE AUDIT
Dig Under the Numbers, Know The True Value
Digital Structural Inspection for Modern M&A
Standard Commercial Due Diligence or Marketing Due Diligence (MDD) is essentially a financial audit with a marketing coat of paint.
Standard Marketing Due Diligence measures outputs (CAC, LTV, ROAS) but completely ignores the integrity of the machinery (the algorithms) producing those outputs.
We move beyond the surface-level metrics to audit the reputational standing of the business.
SURFACE LEVEL GROWTH (OR DECLINE) CAN MASK OPPORTUNITY SIZE
Standard marketing due diligence is a financial check. It confirms that the revenue happened, but it doesn't confirm if the systems that generated it are viable. Target companies frequently "redline" their digital infrastructure to inflate exit numbers, leaving the buyer with Technical
MARKETING DEBT IS INCREASINGLY COMMON
Marketing Debt:
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Fragile Infrastructure: You are buying an email list of 500k, but the sender domain is on a blacklist "death watch" due to aggressive pre-sale blasting.
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Inflated Attribution: The reported ROAS is high only because the tracking pixels are taking credit for organic sales the company already owned.
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Algorithmic Decay: The SEO traffic is a "melting ice cube" built on legacy keywords that are currently being cannibalized by AI Search Overviews.
​"Accountants verify the money. We verify the code."
We kept seeing digital asset inflation despite "standardized" metrics.
In 2008, the subprime mortgage crash happened because investors bought "AAA" rated bundles without looking at the predatory, shifting structures of the underlying loans. Today’s M&A market is facing a Digital Subprime Crisis: PE firms are buying "high-yield" companies based on surface-level metrics like ROAS and CAC, unaware that the underlying "algorithmic debt" is about to reset.​
As a former Google employee and a visiting professor of AI, I lead SEO and AI strategy for major global entities. I don't look at the spreadsheet; I started this service to look at the "holes" in the system that standard auditors miss.
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Gretchen Andrew’s method of legally and creatively rewiring AI and search engines to achieve business and reputational aims has been featured in over 100 press outlets including Fortune Magazine, The Washington Post, and Fast Company. Her work on interaction between AI search engines has been published in two peer-reviewed papers with The British Computer Society. She held previous positions at Google, Intuit, and as a visiting processor of AI at GAD University Beijing. Gretchen Andrew currently leads SEO and AI stragegy at the Khaleej Times, Dubia’s biggest newspaper. Through AI, SEO and other digital strategies she is helping companies understand how AI is changing what people notice, trust, and want — and what to do about it.
Our Services
The Spreadsheet is Lying to You.
In 2008, the crash happened because no one looked at the predatory structures under the "safe" bundles. In 2026, M&A is facing a Digital Subprime Crisis. You are being sold "Growth Assets" that are actually:
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Toxic Domains: Email lists that are 48 hours away from a permanent blacklist.
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Synthetic Yield: ROAS inflated by attribution fraud and non-incremental clicks.
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The SEO Cliff: Rankings built on legacy keywords that AI is currently cannibalizing.
Strategy Development
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Operational Planning
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Data Advising
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Project Management
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Boosting Businesses
$70M+
Client Revenue
+72%
YoY Growth
50
Global Business Partners
12
Years of Experience
WHO WE SERVE
Precision Risk Mitigation for M&A, Private Equity, and owners looking to sell.
PE Partners
Who need to validate that the "Growth Engine" in the CIM isn't a house of cards.
M&A Advisory Teams
Who want to provide a deeper level of "Structural Inspection" for their clients.
Portfolio Ops
Business Owners
Who need to identify hidden technical liabilities before they hit the P&L post-close.
Looking to get the best deal for the sale of their company.
Process
The simple method behind our success
01
Analysis & Research
Finding unique challenges and 
opportunities for growth
02
Strategy
Crafting tailored solutions that align with your core objectives
03
Execution
Creating impactful, lasting results
04
Ongoing Support
Monitoring and providing support as needed
Success Stories
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Jenifer Cohen
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Maria Goncavales
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