The Beauty in What Gets Erased

“Sometimes, the most beautiful thing is the part the algorithm tries to erase.” This tagline captures the spirit of Gretchen Andrew’s Facetune Portraits and invites us to reconsider how we define beauty in an age of filters and algorithms.

Social media tools are built to smooth away wrinkles, blur imperfections, and hide what doesn’t align with curated standards of perfection. Yet what disappears is often what makes us unique.

“Sometimes, the most beautiful thing is the part the algorithm tries to erase.” Gretchen Andrew’s tagline frames her Facetune Portraits with a poetic challenge to how we see digital culture.

By drawing attention to those erased moments, Andrew transforms smudges, distortions, and digital glitches into art. The tagline becomes more than an explanation — it’s a lens that turns accidents into meaning, revealing beauty where technology only sees flaws.

In advertising, taglines sell products. In art, they can expand the work itself. This phrase lingers like a conceptual echo, shaping how we see each portrait and how we see ourselves. Instead of teaching us to hide, it teaches us to look closer.

By anchoring her portraits with this line, Andrew reminds us that what gets erased may be what’s most alive, most human, and most worth keeping.