Why Imperfection Is the New Authenticity

The pursuit of perfection has never been more accessible—or more relentless. With a swipe of a filter or the touch of an app, flaws disappear, features sharpen, and humanity is streamlined into a version deemed “better” by algorithms. But what happens when we start erasing too much?

 In a world of digital perfection, Gretchen Andrew’s Facetune Portraits make a case for imperfection as the essence of human truth.

Gretchen Andrew’s Facetune Portraits challenge this cycle by celebrating imperfection. Instead of smoothing skin or altering form, the series amplifies the rough edges and human details that software typically hides. It’s not an accident—it’s a critique of the cultural obsession with flawlessness and the erasure of what makes us unique.

Imperfection is more than an aesthetic choice. It’s a form of resistance. In the Facetune Portraits, the messy, human truth becomes not just visible but celebrated. By resisting algorithmic ideals of beauty, the work reframes imperfection as authenticity and truth in the digital age.

This perspective resonates far beyond art. In an era when curated feeds and polished personas dominate, choosing imperfection is an act of vulnerability—and perhaps the deepest expression of self.

Why Imperfection Is the New Authenticity?