Challenging One Code-Defined Standard of Beauty

In today’s digital age, beauty is often dictated by algorithms. AI filters, photo editing apps, and social media standards create a single, homogenized vision of what “perfect” looks like. This process erases the quirks, asymmetries, and imperfections that make each face unique.

Facetune Portraits by Gretchen Andrew brings this hidden standard to light. Using custom robotics, oil painting, and a decade of experimentation, the project reveals how technology is shaping our perception of beauty. Every portrait exposes the subtle ways algorithmic “perfection” standardizes human faces—and celebrates the individuality that resists it.

This project is both critique and celebration. It critiques a culture where conformity is rewarded, and uniqueness is undervalued. At the same time, it celebrates imperfection, personality, and the human traits algorithms cannot replicate. Every stroke, every robot-assisted print reminds us that beauty is not a single code-defined standard—it is diverse, expressive, and deeply human.

Follow this project if you believe in authenticity, resist algorithmic pressure, and want to see real faces celebrated for what makes them distinct. Facetune Portraits is more than a series of portraits—it’s a movement, a call to notice, value, and celebrate true individuality.