GAME CHANGER Zagreb x SHPIGL – Reprogramming Reality

From October 15–19, 2025, I had the joy of presenting Reprogramming Reality at Z Centar as part of Game Changer Zagreb 4.0, in collaboration with SHPIGL. And wow — Zagreb showed up with curiosity, style, and a serious appetite for the future of art.

This exhibition brought together many threads I’ve been pulling on for years: How do we see ourselves in the digital age? Who shapes our visibility? And what happens when we hack the systems that are supposed to define us?

My approach — what I call playful coding — takes the cold structures of technology and makes them warm, rebellious, emotional. In this space, algorithms can misbehave. Search results can feel aspirational. Digital tools can become… poetic.

Across five days, people wandered into the worlds of my Facetune Portraits, Vision Boards, and Affirmation Ads — each exploring how our online selves collide with desire, identity, and influence. I loved watching visitors linger in front of the works, realizing that the very mechanisms that control their feeds, their attention, their self-image… are suddenly open to reinterpretation.

Curators, designers, technologists, and digital creators all came through — and the conversations were electric. The show sparked press across the city and helped spotlight how Game Changer is shaping Zagreb into a regional hub where innovation and contemporary art evolve side by side.

As someone who has exhibited at institutions including the Whitney Museum of American Art, and the V&A in London, bringing my work to Zagreb felt like a powerful alignment — a place where imagination and technology are both in motion, redefining what culture can become.

Reprogramming Reality was a reminder that:✨ Technology isn’t just a tool — it’s a canvas for human imagination.✨ The boundaries between “real” and “virtual” are ours to rewrite.✨ We are all capable of influencing the systems that shape us.

Zagreb, thank you for believing in the possibilities of art that plays — and disrupts.