The Artist Who Hacked the Art World

“So I was thinking I could climb into the shelves for a shot?”

-The Artist Who Hacked the Art World

That was the first thing I said when the camera started rolling in my Barbican apartment — which, like most of my life, exists somewhere between art, code, and chaos.

So I was thinking I could climb into the shelves for a shot?

I’ve always believed art should live at the intersection of play and power. From a career at Google to engineering SEO hacks that inserted my name into the upper echelons of the art world, my practice has always been about visibility — who gets it, who’s denied it, and who can rewrite it.

My Facetune Portraits project comes from that same impulse. Technology teaches us to optimize, to self-correct, to disappear into the algorithm. I use those same tools to fight back — to make the invisible systems of control visible again.

I love the tension between soft aesthetics and hard systems — data and lipstick, code and tulle. I give data science lectures dressed like Cher from Clueless because the costume is part of the strategy. It disarms, reframes, and destabilizes expectation.

If the tech world is going to be dismantled, it might as well be by someone with a fluffy pen and a smile.

Because subversion, when done in style, is still revolution.